The Be Good™ Foundation
Our mission is to enrich communities using the bicycle as a catalyst for healing, empowerment, and evolution.
The Be Good Foundation creates opportunities for outdoor exploration, personal discovery and humanitarian service at local, national, and global levels. Priorities include removal of UXO (unexploded ordnance) throughout Laos, and partnering with other cycling related nonprofits to fund impactful change in their communities. Ride with us, host a film screening, purchase a bracelet, or donate any amount to support the efforts toward positive change.
Our Board of Directors
Rebecca Rusch is a world-class explorer, professional athlete, acclaimed speaker and author who brings her wilderness wisdom to top trailblazers to reach the heights of human performance in leadership, business and life. Simultaneous with her record-setting journey as an athlete, Rebecca launched three thriving organizations: Rusch Ventures, The Be Good Foundation, and Rebecca’s Private Idaho. Her award-winning film, Blood Road, inspires evolution through the story of becoming the first person to bike the entire 1,800-kilometer Ho Chi Minh Trail. Rusch to Glory: Adventure, Risk & Triumph on the Path Less Traveled, Rebecca’s bestselling memoir, weaves lessons of grief and failure, the mind-body connection, and endurance, perseverance, and resilience. Rebecca’s powerful framework of speaking engagements centers on human potential, holistic performance, failure as fuel, and lessons of endurance, perseverance, and resilience from her years of reflection and work on her inner and outer being. Rebecca delivers the tools top leaders need to unlock their hidden edge and reach the pinnacle of performance with unbreakable strength, unshakeable confidence, and transformative vulnerability.Rebecca’s quest on the Ho Chi Minh Trail to find the crash site of her father inspired the film Blood Road and guided her toward establishing the Be Good Foundation. Click here to learn more about Rebecca.
John is an entrepreneur and investor in the entertainment, real estate, and cycling industries. He is an attorney and has served on the boards of public companies (Univision Communications and Deckers Brands) and non-profits. John is an outdoors enthusiast who enjoys cycling, backcountry skiing, surfing, open water swimming, and wing foiling. He is an alumni of MTB LAO 1 and resides with his wife Stephanie in Ketchum, Idaho.
Taneika is a healthcare administrator focused on health informatics solutions with the Defense Health Agency. She started her career on the open seas before shirting to healthcare delivery to have a greater impact on sailors and Marines. She soon developed a keen interest in health policy and older adults. She has served as a Columbia University Health and Aging Policy Fellow and an American Political Science Association Congressional Fellow, and she was recently selected as a George Washington University Health Policy and Media Fellow. In addition to policy, Taneika has a passion for writing. Covering health, politics, and daily news, her bylines have been published in Bicycling Magazine, Adventure Cycling, Sports Illustrated, and Crain’s New York Business. To strike a balance, she went from spin class to road cycling and then to gravel cycling. Her motivating mantra is her passion, courage, and tenacity to help others, especially women of color, be the change they want to see despite life's challenges. Surviving and thriving in spite of a myasthenia gravis diagnosis, she is a para-cycling gravel racer for Velocio // Exploro.
John recently concluded his career as an orthopaedic surgeon specializing in sports medicine. He trained in Philadelphia at Jefferson Medical College (now the Sidney Kimmel Medical College), Thomas Jefferson University Hospital, and Temple University. With a primary focus in sports medicine he spent 39 seasons as team physician in professional sports. Currently he spends the warmer months farming oysters on the Jersey Cape, supplying local restaurants and fish markets. When winter weather arrives, he can be found on the slopes at Beaver Creek as ski instructor. A survivor of MTBLAO 4 and RPI, he enjoys being in the saddle as much as being on the water or the mountain. Along with his wife and Portie, their time is split between the Jersey shore and Edwards, Colorado.
Thom is retired from Great Northern Corporation, where he held several positions. He has been active in clean drinking water projects in Guatemala through Rotary International, is a Paul Harris Fellow, and has been a team member on educational and health mission trips to the Meru region of Kenya. Thom has a BS from the University of Maine, a MBA from Marquette University, and a certification in Sales Management from The University of Wisconsin’s Fluno Center for Executive Education. He is currently a board member with Kids Play International based in Park City, Utah, and has been a member of the Camp Kesem University of Wisconsin Board of Advisors, where he helped with business outreach and advisory board member recruitment. Thom works part-time as an adaptive ski instructor and bicycle coach with The National Ability Center. Thom and his wife, Jane, reside in Park City, Utah, and have two adult daughters.
Austin believes immensely in the power of cycling to transform the lives of individuals and the culture of entire communities. Along with his wife, Austin coached a high school mountain bike club for many years and, as a result, put a career in environmental mediation on hold to serve as the president of the National Interscholastic Cycling Association (NICA) for nearly eight years, until mid 2019. During his efforts at NICA, he partnered with Rebecca Rusch to expand youth cycling opportunities and became a supporter of her efforts. As such, he is honored to help grow and strengthen the Be Good Foundation. Austin resides in Berkeley, California, and enjoys gardening, cooking, and riding his bike with his wife both from his home and abroad.
A lifelong cyclist and endurance athlete, Craig's path always leads back to bicycles. After getting a taste of adventure racing in the 1996 Hi-Tec Adventure Race, he competed in a variety of endurance events, from 24-hour solo mountain bike races to ultramarathons. He graduated from the U.S. Military Academy in 2001 and spent 22 years in the Army as a Special Forces Officer, deploying throughout the world. On his travels, he saw firsthand how bicycles enrich people's lives and expand their boundaries. Craig is currently transitioning into his next adventure and can be found at trailheads and river put-ins in his adventure van. He met his wife, Meghan, on a bike in college, and they now have two boys and a Brittany named Endo.
Dr. Sharon Bannister is a former U.S. Air Force Major General with 15+ years of C-level experience leading complex healthcare teams. She retired as the Director of Medical Operations for the Department of the Air Force.
Throughout her 31-year career, she served in multiple roles including patient care, post-doctoral educator, military command positions both stateside and deployed, and C-level executive leadership positions both within the Department of the Air Force and the Defense Health Agency.
Dr. Bannister received her Doctor of Dental Surgery from Case Western Reserve School of Dentistry as well as Master of Science degrees in Periodontics from the University of Texas Health Science Center and National Resource Strategy from the National Defense University Industrial College of the Armed Forces. Her Bachelor of Arts in Chemistry was received from Miami University where she was recently awarded the honorary degree of Doctor of Humane Letters.
Susannah has spent her life steering brand development and design for nascent industries and companies. She began her career guiding the Internet design philosophy for companies like Landmark Communications and AltaVista. She soon jumped into the wild, weird world of collectible card games, where she worked with brands like Star Wars, Star Trek, Nintendo, and Hasbro. Next, she powered up the brand and design of a tiny but innovative fitness company called CrossFit and helped develop one of the world’s most exciting and prestigious live competitions, the CrossFit Games. Her current focus is bringing health, fitness, and biking to people who need them by concentrating on the people who have the least access.
Through Stockbauer & Associates LLC, Todd provides fractional CFO, COO, strategic, and advisory guidance to various Consumer Packaged Goods (CPG) brands. His expertise spans various industries, including apparel and hard goods such as outdoor, winter and active lifestyles, retail, alcohol beverages, and food. Prior to his firm's launch, he served as a financial or operational executive with Airwalk, Spyder Active Sports, brandbase Holdings, and PL360 Beverage Partners, among others. Todd is not a typical financial professional; his expertise allows him to understand the idiosyncratic personalities of both startups and multinational operations. He understands how the operations affect the financial situation of building a brand and how the financial situation of a brand affects its operations. He is passionate about mentoring and providing entrepreneurial education, and he does so through board of advisor and board of director positions to numerous for-profit brands and non-profit organizations. Based out of Golden, Colorado, he intentionally flies under the radar. When off the books, you will likely find him on the road or trail cycling, skiing, or hiking or on a plane en route to a favorite destination. He holds a BA in Business Economics from the University of California, Santa Barbara and was awarded a California Certified Public Accountant's Certificate.
Our partners provide sustainable and responsibly cultivated products for your enjoyment. Visit Rebecca's store to purchase merchandise, and click the logos below to learn more about each organization and support their efforts.
The Be Good Foundation is honored to have earned GuideStar’s Gold Seal of Transparency for nonprofit accounting practices and to be a 1% for the Planet nonprofit member.
Our USA EIN is 83-1471464.
Aerah has over twenty years of non-profit leadership experience. After earning her M.A.T. and MSE in Special Education from University of Arkansas and Henderson State University, she served at First Step, Inc, an Arkansas non-profit for eighteen years. First Step provided a dynamic platform that allowed and encouraged her to hone and refine her non-profit leadership skills. Having worked her way through the ranks, Aerah completed her tenure as its COO, placing it on stable financial and developmental footing.
In 2019 Aerah traveled to Laos with Rebecca's MTBLAO trip. That firsthand experience of seeing the continued impact from a 50-year-old war became a driving force, prompting her to integrate her passion with her desire grow and develop the Be Good Foundation. She moved from Arkansa to Idaho in 2020 to serve as COO of Rusch Ventures and Rebecca's Private Idaho, while volunteering her time and passion to the Foundation.
"I'm excited to serve now in an official capacity with Be Good. My heart has always been pulled towards serving others in a way that makes this world a better place. Be Good allows me to empower and elevate lives through cycling, a tool that continues to play a large role in healing and empowerment my own life."