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The Be Good™ Foundation

Our mission is to enrich communities using the bicycle as a catalyst for healing, empowerment, and evolution.

The Be Good Foundation creates opportunities for outdoor exploration, personal discovery and humanitarian service at local, national, and global levels. Priorities include removal of UXO (unexploded ordnance) throughout Laos, protecting public lands for recreation and access to all, and partnering with other cycling related nonprofits to fund impactful change in their communities. Ride with us, host a film screening, purchase a bracelet, or donate any amount to support the efforts toward positive change.

Our Mission
Our Team

Our Board of Directors


Rebeca Rusch

Founder, President

Rebecca is an American ultra endurance pro athlete, seven-time world champion, author, entrepreneur, Emmy Award winner, and motivational speaker whose career has spanned numerous adventure sports including rock climbing, expedition racing, whitewater rafting, cross-country skiing and mountain biking. She was nominated to the international Mountain Bike Hall of Fame in 2019, owns seven world championship titles in multiple disciplines, and was a member of the U.S. National Whitewater Rafting Team and several international adventure racing teams participating in the Eco Challenge (1997–2002), Primal Quest (2002–2006), and Raid Gauloises (2000, 2002, 2003) series. Rebecca’s quest on the Ho Chi Minh Trail to find the crash site of her father inspired the film Blood Road and guided her toward establishing the Be Good Foundation. Click here to learn more about Rebecca.


John Perenchio

Board Member

John is an entrepreneur and investor in the entertainment, real estate, and cycling industries. He is an attorney and has served on the boards of public companies (Univision Communications and Deckers Brands) and non-profits. John is an outdoors enthusiast who enjoys cycling, backcountry skiing, surfing, open water swimming, and wing foiling. He is an alumni of MTB LAO 1 and resides with his wife Stephanie in Ketchum, Idaho.

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Taneika Duhaney

Board Member

Taneika is a healthcare administrator focused on health informatics solutions with the Defense Health Agency. She started her career on the open seas before shirting to healthcare delivery to have a greater impact on sailors and Marines. She soon developed a keen interest in health policy and older adults. She has served as a Columbia University Health and Aging Policy Fellow and an American Political Science Association Congressional Fellow, and she was recently selected as a George Washington University Health Policy and Media Fellow. In addition to policy, Taneika has a passion for writing. Covering health, politics, and daily news, her bylines have been published in Bicycling Magazine, Adventure Cycling, Sports Illustrated, and Crain’s New York Business. To strike a balance, she went from spin class to road cycling and then to gravel cycling. Her motivating mantra is her passion, courage, and tenacity to help others, especially women of color, be the change they want to see despite life's challenges. Surviving and thriving in spite of a myasthenia gravis diagnosis, she is a para-cycling gravel racer for Velocio // Exploro.


John Martin

Board Member

John recently concluded his career as an orthopaedic surgeon specializing in sports medicine. He trained in Philadelphia at Jefferson Medical College (now the Sidney Kimmel Medical College), Thomas Jefferson University Hospital, and Temple University. With a primary focus in sports medicine he spent 39 seasons as team physician in professional sports. Currently he spends the warmer months farming oysters on the Jersey Cape, supplying local restaurants and fish markets. When winter weather arrives, he can be found on the slopes at Beaver Creek as ski instructor. A survivor of MTBLAO 4 and RPI, he enjoys being in the saddle as much as being on the water or the mountain. Along with his wife and Portie, their time is split between the Jersey shore and Edwards, Colorado.


Thomas Brown

Board Member

Thom is retired from Great Northern Corporation, where he held several positions. He has been active in clean drinking water projects in Guatemala through Rotary International, is a Paul Harris Fellow, and has been a team member on educational and health mission trips to the Meru region of Kenya. Thom has a BS from the University of Maine, a MBA from Marquette University, and a certification in Sales Management from The University of Wisconsin’s Fluno Center for Executive Education. He is currently a board member with Kids Play International based in Park City, Utah, and has been a member of the Camp Kesem University of Wisconsin Board of Advisors, where he helped with business outreach and advisory board member recruitment.  Thom works part-time as an adaptive ski instructor and bicycle coach with The National Ability Center. Thom and his wife, Jane, reside in Park City, Utah, and have two adult daughters.


Austin McInerny

Board Member

Austin believes immensely in the power of cycling to transform the lives of individuals and the culture of entire communities. Along with his wife, Austin coached a high school mountain bike club for many years and, as a result, put a career in environmental mediation on hold to serve as the president of the National Interscholastic Cycling Association (NICA) for nearly eight years, until mid 2019. During his efforts at NICA, he partnered with Rebecca Rusch to expand youth cycling opportunities and became a supporter of her efforts. As such, he is honored to help grow and strengthen the Be Good Foundation. Austin resides in Berkeley, California, and enjoys gardening, cooking, and riding his bike with his wife both from his home and abroad. 

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Craig Milliron

Board Member

A lifelong cyclist and endurance athlete, Craig's path always leads back to bicycles. After getting a taste of adventure racing in the 1996 Hi-Tec Adventure Race, he competed in a variety of endurance events, from 24-hour solo mountain bike races to ultramarathons.  He graduated from the U.S. Military Academy in 2001 and spent 22 years in the Army as a Special Forces Officer, deploying throughout the world. On his travels, he saw firsthand how bicycles enrich people's lives and expand their boundaries. Craig is currently transitioning into his next adventure and can be found at trailheads and river put-ins in his adventure van. He met his wife, Meghan, on a bike in college, and they now have two boys and a Brittany named Endo.


Clifton Lyles

Board Member

By day, Cliff Lyles is the vice president of product development at Revolution Foods. His deep experience in developing and producing high-quality food at scale comes from his time spent as executive chef for multiple international companies, including Emirates Airlines and Philippines Airlines. A longtime athlete and former Marine, Cliff got hooked on adventure racing after watching Eco-Challenge Morocco in the summer of 1999. By the end of that summer, he had competed in his first sprint adventure race. Two decades later, he is still testing himself and his team as they change the face of adventure racing. He has many hard-won stories to tell — stories of courage, perseverance, pride, and passion for seeing and being a role model in sports as well as business. HIs corporate speaking highlights include Pepsi and Bank of America.


Susannah Dy

Board Member

Susannah has spent her life steering brand development and design for nascent industries and companies. She began her career guiding the Internet design philosophy for companies like Landmark Communications and AltaVista. She soon jumped into the wild, weird world of collectible card games, where she worked with brands like Star Wars, Star Trek, Nintendo, and Hasbro. Next, she powered up the brand and design of a tiny but innovative fitness company called CrossFit and helped develop one of the world’s most exciting and prestigious live competitions, the CrossFit Games. Her current focus is bringing health, fitness, and biking to people who need them by concentrating on the people who have the least access.


Todd Stockbauer

Board Member

Through Stockbauer & Associates LLC, Todd provides fractional CFO, COO, strategic, and advisory guidance to various Consumer Packaged Goods (CPG) brands. His expertise spans various industries, including apparel and hard goods such as outdoor, winter and active lifestyles, retail, alcohol beverages, and food. Prior to his firm's launch, he served as a financial or operational executive with Airwalk, Spyder Active Sports, brandbase Holdings, and PL360 Beverage Partners, among others. Todd is not a typical financial professional; his expertise allows him to understand the idiosyncratic personalities of both startups and multinational operations. He understands how the operations affect the financial situation of building a brand and how the financial situation of a brand affects its operations. He is passionate about mentoring and providing entrepreneurial education, and he does so through board of advisor and board of director positions to numerous for-profit brands and non-profit organizations. Based out of Golden, Colorado, he intentionally flies under the radar. When off the books, you will likely find him on the road or trail cycling, skiing, or hiking or on a plane en route to a favorite destination. He holds a BA in Business Economics from the University of California, Santa Barbara and was awarded a California Certified Public Accountant's Certificate.

Our Partners

Our partners provide sustainable and responsibly cultivated products for your enjoyment. Visit Rebecca's store to purchase merchandise, and click the logos below to learn more about each organization and support their efforts. 

Our Partners

Our Finances

​Download our annual reports

​Download our tax returns (Form 990)

The Be Good Foundation is honored to have earned GuideStar’s Gold Seal of Transparency for nonprofit accounting practices and to be a 1% for the Planet nonprofit member. 

Our USA EIN is 83-1471464.

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Our Finances

Our Staff


Erica Worden

Executive Director

After a two-year maternity leave, Erica returns to the Be Good Foundation to reprise her role as executive director. Erica brings a decade of experience in nonprofit program and operations management, as well as fundraising and development expertise. Formerly at Barbells for Boobs, a breast cancer nonprofit promoting fitness and wellness, she traded barbells for bicycles and joined Rebecca Rusch's team in 2019. Erica recently returned to her home state of Idaho after living and traveling all over the country and abroad. She currently resides in the Boise area with her husband, Chris, daughter, Avalon, and son, Axel. When she's not wrangling a toddler and a newborn, Erica also manages a CrossFit gym and enjoys traveling, yoga, camping, spending time with her extended family, and riding bikes.

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