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Mines Advisory Group workers standing together



During her journey by bike along the Ho Chi Minh Trail, Rebecca Rusch observed firsthand the ongoing destruction created by Vietnam-era bombs dropped on Laos and surrounding areas. As a Gold Star Daughter, this journey to her father’s crash site and resting place (documented in the film Blood Road) was the genesis for the Be Good Foundation.


We provide grants to organizations on local, national, and global levels who are all using the bicycle as a tool for healing, empowerment and evolution. All our beneficiaries are tied into one or all of our key areas of focus: increasing inclusivity & accessibility to cycling, land conservation and environmental work (including removal of UXO) and improving & increasing safe cycling infrastructure. 

Our Beneficiaries

We granted just over $68,000 to fourteen unique organizations as well as nine individuals through our Be Good scholarship program. We are proud to serve our local Wood River Valley (Sun Valley/Ketchum, Idaho) community—home of Rebecca's Private Idaho—as well as various programs domestically and worldwide. Each of these organizations offers programs and services that align with our mission in the areas of providing access to bikes as a mode of transportation as well as recreation, diversifying ridership, healing, and empowerment through cycling, and public lands protection and stewardship.

To apply for a Be Good grant, please click here.

Be Good report
BGF 2022 Annual Report (1)_edited.jpg
Rebecca riding her bike in Africa with kids


International Efforts
Mines Advisory group logo
Bartali logo
world bicycle relief
kids racing their bikes


Domestic Efforts
She is Focused Logo
The Pedal Factory Logo
NICA logo
Marin Museum of Cycling logo
Two bikers racing


Local Efforts
Blaine Country Charitable Fund
WRTC logo
Idaho NICA Logo
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