Mines Advisory Group workers standing together

BE GOOD FOUNDATION IMPACT

GRANT PROGRAM

During her journey by bike along the Ho Chi Minh Trail, Rebecca Rusch observed firsthand the ongoing destruction created by Vietnam-era bombs dropped on Laos and surrounding areas. As a Gold Star Daughter, this journey to her father’s crash site and resting place (documented in the film Blood Road) was the genesis for the Be Good Foundation.

We provide grants to organizations on local, national, and global levels who are all using the bicycle as a tool for healing, empowerment, and evolution. All our beneficiaries are tied into one or all of our key areas of focus: increasing inclusivity & accessibility to cycling, land conservation, and environmental work (including removal of UXO). A bicycle hub supports the wheel and enables it to rotate, allowing riders to travel long distances.

Similarly, the Be Good Foundation serves as a hub that facilitates connections, empowering individuals, groups, and communities to experience the physical, mental, and social benefits of cycling.

Our grant application for 2023/2024 is now closed. Email us at begood@rebeccarusch.com to inquire more about our next grant opportunities.

OUR BENEFICIARIES

In 2023, we focused on diversifying our fundraising efforts to expand events throughout the year. We added multiple fundraising rides and brought back Blood Road Screenings to our fundraising efforts. We also put more focus on our End of Year Campaign where we raised 25% of our yearly income.

Historically 50% of our fundraising came from one event, Rebecca’s Private Idaho. We are excited to see events and funds becoming more evenly disbursed throughout the year.