Blood Road follows the journey of Rebecca Rusch and her Vietnamese riding partner, Huyen Nguyen, as they pedal 1,200 miles along the infamous Ho Chi Minh Trail through the dense jungles of Vietnam, Laos, and Cambodia. Their goal: to reach the crash site and final resting place of Rebecca's father, a U.S. Air Force pilot shot down over Laos some 40 years earlier.
This deeply personal quest to find her father, coupled with his guiding words, "be good," ultimately became the genesis for Rebecca's global mission and a call to action for all who desire to live with purpose, explore with passion, and create lasting change.
“My dad signed all of his letters home with the same two words: "Be Good." After riding the Ho Chi Minh Trail and standing in the place where he died, I heard his instructions more distinctly. He inspired me to try harder, push farther, and above all remind myself and others that we all have unique talents that can be harnessed for the greater good. The Be Good Foundation is my way of keeping his memory alive by following his instructions and using my bicycle and my reach to help the world heal, connect and evolve one pedal stroke at a time.” - Rebecca Rusch, President/Founder