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Rebecca helping a child in Laos ride her mountain bike

Enriching communities by using the bicycle as a catalyst for healing, empowerment, and evolution

White Be Good Foundation Logo

A father’s message, a daughter’s mission, and a call to action for all who desire to live with purpose, explore with passion, and create lasting change. The Be Good Foundation enriches communities by using the bicycle as a catalyst for healing, empowerment, and evolution.

Be Good Foundation Logo
Donate to the Be Good Foundation

Together, we made a significant impact in 2023– 13 scholarships worth $45,000, over $15,000 in grants, and the clearance of over 1,200 ㎡ of land in Laos. Now, imagine the possibilities in 2024 with your support


The bike is at the center of our work as a catalyst for healing, empowerment, and evolution. We provide grant support to a number of organizations that use the bike in just this fashion globally, nationally, and locally. 

Our Scholarship Program breaks down financial barriers and provides access to cycling opportunities for individuals from underrepresented groups in cycling. Our vision is to help everyone experience the freedom and connection of the bike. 

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Our initial actions and inception were due to the Mines Advisory Group (MAG), an international organization removing unexploded weaponry and assisting those impacted by mines. Be Good continues to partner with MAG to save limbs and lives while creating safe means of travel by foot and bike! 

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Shop for Good! Through our carefully curated items, you can buy a gift for yourself or others knowing you are giving the gift of Be(ing) Good. All profits from each item benefit the Be Good Foundation.  

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Ride to make a difference. From riding  routes in Rebecca Rusch's backyard for Rebecca's Private Idaho to creating a fundraising ride in your own backyard, you too can pedal toward change. 

Host a Ride!

Blood Road Screenings

This is the Be Good Foundation origin story. The Emmy-award-winning documentary follows Rebecca's historic ride on the Ho Chi Minh Trail, through which she found her purpose and her why through the words of her father: "Be good." This film is life altering.

Host a Screening

Interested in hosting a Blood Road screening? Please email for more information.

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