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Rebecca helping a child in Laos ride her mountain bike
White Be Good Foundation Logo

Enriching communities by using the bicycle as a catalyst for healing, empowerment, and evolution

A father’s message, a daughter’s mission, and a call to action for all who desire to live with purpose, explore with passion, and create lasting change. The Be Good Foundation enriches communities by using the bicycle as a catalyst for healing, empowerment, and evolution.

Be Good Foundation Logo
Give the Gift of Good: join our end-of-year fundraising campaign to help us expand our work in 2024.


Together, we've already made a significant impact in 2023– 13 scholarships worth $45,000, over $15,000 in grants (with more on the horizon), and the clearance of over 1,200 ㎡ of land in Laos. Now, imagine the possibilities in 2024 with your support


The bike is at the center of our work as a catalyst for healing, empowerment, and evolution. We support a number of organizations that use the bike in just this fashion globally, nationally, and locally, supporting cyclists of all ages and backgrounds. 

A healthy planet and access to public lands are key to creating change via bike. We support groups around the world to ensure we’re slowing climate change, maintaining public land access, and helping planet Earth. 

Mines Advisory group logo

Our initial actions and inception were due to the Mines Advisory Group (MAG), an international organization removing unexploded weaponry and assisting those impacted by mines. Be Good continues to partner with MAG to save limbs and lives. 

Be Good Scholarship 


The Be Good Scholarship is for those that display a financial need to gain access to cycling experiences, gear, and opportunities. This scholarship is focused on serving individuals who are part of an under-represented group in the cycling community (primarily women and women-identifying, BIPOC, LGBTQ+, military members, and para cyclists). Our goal is to continue to create a more equitable and inclusive cycling community for everyone. 

Para cyclist at Rebecca's Private Idaho
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Shop for Good! Through our carefully curated items, you can buy a gift for yourself or others knowing you are giving the gift of Be(ing) Good. All profits from each item benefit the Be Good Foundation.  

Rebecca smiling with yellow Be Good bike jersey
Rebecca riding through water in Laos
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Ride to make a difference. From riding portions of the Ho Chi Minh Trail to local routes in Rebecca Rusch's backyard for Rebecca's Private Idaho, you too can pedal toward change. 

Blood Road Screenings

This is the Be Good Foundation origin story. The Emmy-award-winning documentary follows Rebecca's historic ride on the Ho Chi Minh Trail, through which she found her purpose and her why through the words of her father: "Be good." This film is life altering.

Interested in hosting a Blood Road screening? Please email for more information.

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